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    Monday
    Feb112008

    Good fun at Lucky's expense

    Despite my long-standing (4 month) feud with Lucky magazine*, I occasionally visit its website to see if I'm missing anything. Every once in a while, something cute will catch my eye and I'll consider reconciling with Lucky. I had a moment like that when I saw Rachel Bilson on the cover of the most recent issue (love her!).

    When will I ever learn? Just when I start to trust Lucky again, it does something stupid. Behold, Lucky's new "contest":

    I know that I have consciously felt sorry for the poor fashion writer who has to describe similar-looking shoes in 52 different yet appealing ways. Apparently Lucky feels badly for that person too, so they want us to do the work with only a slim chance of meager compensation, lots of limits on the words you can use, and no health insurance. The nerve! Check out the rules:

    I swear that every single issue of Lucky that I've ever seen has included all of those banned words and phrases, am I right? Also, these are the only two rules. There's no info about when it's due or whether the "winner" will get credit for her captions. I love all of this vagueness! Lucky is such a great boss!

    Lucky has balls. Big balls, my friends and it deserves to be knocked down a notch. Here's my plan: no one on the earth enters the contest except for me, and then Lucky will be forced to accept my captions or make its own gd employee do her own gd work. It's brilliant, isn't it?

    This is a sample of what I will be submitting (click to enlarge):


    Peep-toe slingbacks:


    Satin platforms:


    You know, that was actually very fun (apologies to the innocent shoes). Forget my plan, all of us should make up ridiculous captions and submit them. Then Lucky will pay a real employee to read our entertaining yet useless entries.

    Lucky, thank you for this opportunity to make fun of you yet again. No hard feelings, huh? It's all in whimsical blingy adorable really cool fun.

    *Lucky's transgressions are as follows:
    1. Treats subscribers as if they've had lobotomies
    2. Is cruel to its own staff (who incidentally have no clue)
    3. Had Nicole Richie on its cover at her skinniest
    4. Encourages readers to look like hookers

    Reader Comments (22)

    oh my god - this is genius. I'm definitely going to enter.

    Someone could enter using LOLCats-style text. "I can haz bunions?!"

    February 12, 2008 | Unregistered CommenterForever Chic

    How about "Whore is the new black"?

    February 12, 2008 | Unregistered CommenterAnonymous

    I love it! Esp. the "looks like Payless but it's Juicy"!!! Funny!!!

    February 12, 2008 | Unregistered CommenterATC

    See???? The possibilities are endless! The more I think about it, the more I crack up.

    February 12, 2008 | Unregistered CommenterSGM

    "Pretty Enough for Beyoncé, Strong Enough for a Drag Queen."

    February 12, 2008 | Unregistered CommenterAnonymous

    "Ah will cutchu!"

    February 12, 2008 | Unregistered CommenterAnonymous

    "Suck these, Decorno"



    (sorry Decs, it was purely business)

    February 12, 2008 | Unregistered CommenterAnonymous

    "Almost 100 percent leather! Don't be hatin'."

    February 12, 2008 | Unregistered CommenterAnonymous

    "Hide toe fungus once and for all."

    February 12, 2008 | Unregistered CommenterAnonymous

    "I can haz bunions?" = PURE GENIUS!

    February 12, 2008 | Unregistered CommenterThe Nerdy Fashionista

    "Crush the peasants beneath you."
    "Voulez-vous coucher avec moi?"
    "Seriously even we wouldn't wear these."
    "I've been tested."

    Oh God, I could do this all day.

    February 12, 2008 | Unregistered Commentermamacita

    You're all funnier than I am--my faves are toe fungus, crush the peasants and of course, bunions.
    Seriously, we should enter. I think the Lucky judge would find it hilarious.

    February 12, 2008 | Unregistered CommenterSGM

    My love,

    Elaine desperately needs a new look. Well, really any look. I have no taste. Perhaps this could be a win-win for both of us: you could avoid spending and devote that time to helping me look better. I get depressed at all the mommy and me groups we go to - everyone looks so much better than moi.

    Love and kisses,

    Elaine

    February 12, 2008 | Unregistered CommenterElaine

    i LOVE your blog, and just forwarded your link to all by bitchy friends... :)

    this post made me laugh out loud (multiple times). thank you! thank you! thank you!

    February 12, 2008 | Unregistered Commenterkelly

    "I got these for free!" --Starr Jones

    February 12, 2008 | Unregistered CommenterAnonymous

    I hate Lucky. H-A-T-E

    February 12, 2008 | Unregistered Commenterstyle & grace

    I don't know how anyone can top lol cats, but I do like your idea of pointing out how none of these shoes are worth their ridiculously overinflated pricetag.

    February 13, 2008 | Unregistered CommenterBrilliant Asylum

    I still get this sorry ass magazine. the sad part is all of the pieces they pick are FUGLY!

    I mean there are a bizzillion cute pair of shoes out there and they pick the Juicy that look like Payless?
    [which they do]

    February 13, 2008 | Unregistered CommenterRichie Designs

    ech. i those shoes are hid.

    February 13, 2008 | Unregistered Commenterbeachbungalow8

    See thru gellies really ARE back in!

    February 13, 2008 | Unregistered CommenterSucker For Marketing

    A-ma-zing. Amazing. Send them off to Lucky, please? And then scan a copy of the letter that they send back to you and share with us. Can you even IMAGINE what the editors would say? Oh please, I speak for all of your readers, please submit the shoe descriptions.

    February 13, 2008 | Unregistered CommenterWho Sees the Seven...

    Headline:
    Skanktastic Shoes

    February 14, 2008 | Unregistered CommenterAnonymous

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